By LEON STAFFORD
The Atlanta Journal-Constitution
Published on: 03/14/08
The new Hilton Garden Inn across from Centennial Olympic Park is upping the ante in luxury accommodations.
The hotel is the first in the city to offer a helipad to its well-heeled customers.
general manager for Hilton. “He saw a need for a helipad in downtown Atlanta, especially if you think of the city’s traffic.”
The pad, on the 15th floor, is the latest amenity being offered by Atlanta hotels to distinguish themselves in the city’s competitive lodging sector. From butlers to spas to restaurants created by celebrity chefs, Atlanta’s hotels are sprinting to top each other to attract big spenders.
Mark Newton, program director of the hotel, restaurant, tourism management program at Gwinnett Tech, said the helipad will definitely give the Hilton Garden Inn a marketing advantage.
“Every brand is trying to find a way to get the consumer to notice their product,” he said. “You want to be remembered. It’s all about positioning.”
